Kristen Marie Schuerlein
Contact:
Kristen Marie Schuerlein Jeanette Smith
206.624.6018 206.533.1490
Kristen(at)affirmagy.com Jnet(at)jnetsmith.com
FOR IMMEDIATE RELEASE
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May 2007 - Seattle based inspirational product maker, Affirmagy Inc, announced that it is launching a licensing division. Based on the power of affirmations, Affirmagy’s core philosophy centers on the idea that words have the power to “encourage, enrich and inspire” lives.
“We plan to introduce our first collection this fall, with an eye toward licensing in early 2008” said founder and CEO Kristen Marie Schuerlein. “Expanding into licensing allows us to grow our brand in a thoughtful way by partnering with manufacturers in alignment with our core values.”
Affirmagy’s Licensing Division is being launched with the help of licensing industry veteran, Jeanette Smith. “We decided the natural fit for the Affirmagy brand was an extension of their successful Affirmawrap family of blankets” shared Smith. “Our focus will be in the gift ware, home décor and accessory categories.”
With a recent alignment with Chicken Soup for the Soul Enterprises, Affirmagy is an excellent example of the markets desire for feel-good products. “People love to be inspired, and touch the lives of those they love” Say Schuerlein “With a broader product offering we can share the power of affirmations far and wide.”
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