Contact:
Kristen Marie Schuerlein Jeanette Smith
206.624.6018 206.533.1490
Kristen(at)affirmagy.com Jnet(at)jnetsmith.com
FOR IMMEDIATE RELEASE
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Oct 2007 - Seattle based Affirmagy, maker of cuddly Afffirmawraps – blankets with positive affirmations – announced today that it has unveiled its first design Collection. Based on the power of affirmations, the Affirmagy’s core philosophy centers on the idea that words have the power to “encourage, enrich and inspire” lives.
“This first collection is based on our most popular themes – Love, Serenity, Joy, Peace, Wholeness and Creativity” said founder and CEO Kristen Marie Schuerlein. “We’re very excited to secure out first license and roll out a comprehensive family of products in the coming year.”
While Affirmagy is a relatively young brand, it’s growing quickly, securing national media attention for its Pay It Forward initiative that allows customers to buy an Affirmawrap and anonymously donate it to a woman facing breast cancer. “Affirmagy is all about one person touching the life of another through our inspirational products” confirms Schuerlein. “We are confident the positive growth we’ve seen in the gift giving arena with Affirmawraps will translate into the product categories we’re targeting.”
As Affirmagy gears up for the holiday season, the ‘love letters’ they receive from happy customers continue to come. From the beginning folks have written the company sharing how much they love giving Affirmawraps away. Today Affirmagy’s founder is banking on this same customer excitement to translate into other product lines. If the past is a prediction of the future, things at Affirmagy are going to be very positive.
About Affirmagy, Inc.
Seattle-based Affirmagy is a company that believes words have the power to encourage, enrich and inspire lives. Its vision is to design products that spread joy, love, and abundance to people across the nation. Visit www.affirmagy.com or call 888.624.6018 to learn more. View recent media coverage at www.affirmagymediakit.com and learn more about licensing opportunities at www.affirmagylicensing.com.